Tony Hsieh, Zappos CEO
Our number one priority is company culture. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own
I have always been a fan of Tony's view. Although I thought that book didn't give delivered the full experience, I think everyone should read it.
Paraphrasing Tony's words in one interview..
If you ask some is his/her goals in life, you will get multiple answers. Then you ask why and more answer will popup but if you continue to ask why, all the answer will focus in one single point, happiness